Specify who will use the report
A report prepared for an owner’s planning decision may not be suitable for third-party reliance. Set out the intended recipients, purpose, valuation date and the interest being valued before commissioning the work.
Match the method to the business
Earnings-based approaches, discounted cash flows and asset-based approaches consider different evidence. The choice depends on the business, its stage, the purpose and the reliability of available information. A conclusion should explain the approach and material assumptions.
Define the deliverable before the engagement
Discuss whether you need an initial view, a written analysis or a report with specific reliance requirements. The scope should identify the information used, limitations, sensitivities and any specialist evidence needed.